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Holding the largest market share in fashion swimwear
Established in 1971, Bluepoint SA is Europe’s leading producer of fashion and competition
swimwear. The company designs, develops and produces approximately 6 million garments
per year on behalf of large retailers, including France’s Decathlon, Spain’s Zara, Germany’s
Tchibo and Sweden’s Hennes & Mauritz (H&M), Europe’s largest fashion retailer. Bluepoint also
holds the largest share of the fashion swimwear market in Greece. Regionally, Bluepoint swimwear
is sold in 700 outlets throughout Greece, Bulgaria, Cyprus and Lebanon.
Ranked as one of the largest employers in Bulgaria, the company employs a staff of 1,300 at its
15,000-sqm production facility in the neighboring country’s Pernic area, 22 km from Sofia. At
its headquarters in Athens the firm employs 57 professionals, mostly multilingual university
graduates. In February 2009, Bluepoint launched its second manufacturing facility in Cairo,
Egypt’s first large-scale swimwear manufacturing facility. The production capacity of the Egyptian
factory reached 3.7 million garments in 2010. As the largest swimwear producer in all of
Europe, the company commands a very large share of the European-made merchandise share.
Company advantages include its large-scale, swift production and consistently high-quality
production and low labor costs.